Over more than a decade, we've refined this thinking into People Architecture. It's not a design style or a fixed process, but an evidence-led approach shaped by research, engagement, post-occupancy evaluation and lessons learned across hundreds of completed projects. From our Inclusive Design research to our continually evolving Orange Book, knowledge is captured, tested and shared across the practice, ensuring every project benefits from the experience of the last. The result is architecture that balances creativity with commercial reality, reduces risk and creates places people genuinely value.